PR, Communication and Crisis PR
Public Relations, Communication and Crisis PR
For Hotel Sector, Catering, Tourism, Lifestyle and high-profile Personalities
The core expertise of the agency in Southern Germany lies in press and public relations, PR, including crisis PR. It also offers advice and the implementation of measures for direct communication with guests
as well as internally within the company. The agency also possesses the specialist know-how needed for communication in the context of change processes, the communication of change. There’s another aspect of a collaboration with Naturagenten: The boundaries between the PR and marketing mandate are becoming increasingly blurred – the agency keeps an eye on both areas
for you.
The agency's PR services
Consulting and conceptual design
- Advice and concepts for all PR matters
- Crisis communication concepts
- Social media strategy concepts
- Positioning and guideline workshops
- PR results analyses
- Formulation of wording for effective and mindful communication with the media world or the client/guest
- Training on how to deal with the press and bloggers
Media and text work
- Work on contact with the media for the placement of publications
- Preparation for interviews and statements
- Implementation of media collaboration arrangements
- Individual texts for advertorials in the medium’s style of writing
- Press texts (releases, basic texts, FAQs)
- Issue of press releases
- Creative PR events and press conferences
- Selective press and blogger trips
- PR photo shoots
- Procuring speaker opportunities
- Preparation of documentation for awards
- Concept, editorial plan and texts for personnel and client media (print magazine, newsletter or other profiles)
- Texts for company profile and business reports
Other communication disciplines at Naturagenten
01
Personality PR
This special form of PR work calls for a great deal of creativity and empathy. The person for whom the support is being provided must be able to fully identify and feel comfortable with the planned strategies, measures and content. If personality PR campaigns are deployed in the company, e.g. for the CEO or head chef, it is important to harmonise the corporate objectives with the individual expectations of the person being placed under the spotlight, in a sensitive way.
02
Collaborations
Naturagenten assists in the search process as well as in preparing corporate philosophy-compliant collaborations for the themes of sustainability and social responsibility – beyond the confines of the media world. High-profile projects with an environmental or aid organisation are one example of this. Certifications, which, depending on the provider, today frequently offer attractive PR and marketing participation opportunities as added value, can also be seen as collaborations in the broadest sense.
03Marketing Collaborations
Especially for lesser-known or repositioned destinations and smaller hotels in the region whose concept ‘breaks the mould’, membership of an existing, established marketing collaboration represents a great opportunity as part of the target group-specific approach – not just from a sales but also a PR point of view. There is a wide range of providers. Naturagenten conducts research, compares the services, advises the client in the selection process and provides support for implementation.
04Change Communication
The key themes in this respect: reorganisation, new concepts and digitalization – or crises such as the current one. If this involves not only the internal processing of the organizational aspects but also taking psychological aspects into additional account and, based on these actions, implementing measures for communication purposes, the prospects for the success of the process increase enormously. Why is that? It’s because those involved are human beings who react and act accordingly!
Why use Naturagenten for PR and communication?
“Digitalization and changes in the publishing world have also led to a massive change in the PR industry in terms of the possibilities, individual tasks and the way in which these are performed – Naturagenten has kept its focus and adapted because effectiveness is right at the top of the agency's list of values. A PR programme based on the F standard, as was customary 20 years ago when I joined the industry, is no longer offered to the customer because it’s far too ineffective.”
Catrin Rammeiser, Agency Proprietor